Avo Tree
Avo Tree is a New Zealand–based company focused on growing and marketing high-quality avocados.
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problem
The challenge was to create a cohesive visual narrative that showcases both the product’s natural quality and its versatility in food—balancing commercial clarity with a more elevated, aesthetic approach.
solution
As Art Director on the shoot, led the development of a dual-perspective visual system—capturing the avocado in its pure form and within finished dishes. The result highlights texture, color, and freshness while creating a refined, cohesive story from origin to plate.
year
2019
tools
Shoot Art Direction
category
Branding and Identity
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see also
