McLaren
McLaren is a U.K.-based automotive icon. I helped translate its supercar prestige for a North American audience through targeted collateral, advertising, and digital work.
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problem
McLaren’s performance heritage and technical excellence were deeply understood in the U.K., but lacked the same cultural resonance and clarity with North American audiences.
solution
I helped translate McLaren’s precision, speed, and craftsmanship into hyper-targeted advertising, collateral, and digital experiences that made the brand’s prestige feel immediate, relevant, and aspirational in the North American market.
year
2011 - Present
tools
Photoshop, InDesign, Illustrator, Sketch
category
Creative Art Direction
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see also
